How to Post Your Listing Media on Instagram

Updated July 2026

Placeholder guide. Your gallery includes social-ready crops. This walkthrough shows how to use them so listings look as good on Instagram as they do on the MLS.

  1. Use the social crops from your gallery

    The "Social" folder contains 4:5 photo crops and 9:16 reels. Upload these directly instead of letting Instagram crop the MLS versions.

  2. Lead with the reel

    Post the vertical reel first, because reels reach non-followers. Follow with a photo carousel of the strongest 5–7 interiors.

  3. Structure the caption for saves

    Neighborhood, three standout features, and a call to action. Tag the location; local tags are how nearby buyers and agents find you.

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